Donation to be provided on behalf of respondent community members
Toluna, the world’s leading online research panel and survey technology provider, has pledged a donation to Haitian relief efforts on behalf of survey respondents.
On Monday, January 25, the company informed survey community members that for every survey response, Toluna will donate approximately $.20 until a total of $10,000 is reached. All North American and European survey responses received count toward the goal.
Laurent Sabouret, Online Community and Panel Director says “We felt that it was important to provide help to the citizens of Haiti during this time, and know that many of our survey respondents were empathetic to the situation in Haiti as well. Our thoughts are with our Toluna community members, Haiti citizens, and all who are affected by the devastating earthquakes.”
Respondent community members were also invited to participate in a Toluna QuickVotes™ to select the charity that will receive the donation. The list of possible charities includes the following: The Red Cross, UNICEF, United Nations World Food Program, Doctors Without Borders, and Oxfam. The final selection will be announced.
About the Program
Toluna will donate 20 cents for each survey response received from US and European respondents beginning Monday, January 25, through February 25, until we reach a total donation of up to $10,000. Toluna will donate the funds to one charity selected by Toluna North America and Europe members in the Haiti earthquake poll that opens on January 25, 2010.
About Us
Toluna is the world’s leading independent online panel and survey technology provider to the global market research industry. The company provides online sample and survey technology solutions to the world’s leading market research agencies, media agencies and corporations, from its 17 offices in Europe, North America and Asia Pacific. In 2009, Toluna welcomed Greenfield Online and Ciao Surveys into the group – complementing its traditional strengths in Europe and increasing its online sample and delivery capacity in the US, Canada and Asia Pacific.
Unlike other panel providers, Toluna has developed a unique online community approach to the management of its panels. Through the use of web 2.0-based technology it has created the world’s first social voting community site toluna.com, focusing on maximizing panellist engagement to offer increased survey responsiveness and data reliability to its clients.
In addition Toluna is enabling organizations to generate valuable customer insight by creating, hosting and managing their own online communities using its software as a service community management solution; PanelPortal . Toluna’s portfolio of research technology solutions also include QuickSurveys - an online self-service tool that enables you to ask 1-5 questions and receive 2,000 responses in a few hours, Interactive Voice Response, mobile survey capabilities and BrandSpector a new approach to measuring the efficiency and effectiveness of online advertising campaigns using Toluna’s online panel.
